不管做B2B還是B2C都關(guān)系到一個(gè)單詞“Convert”，翻譯過(guò)來(lái)就是“轉(zhuǎn)化”，在互聯(lián)網(wǎng)營(yíng)銷的整個(gè)鏈條上，網(wǎng)站和內(nèi)容頁(yè)面是說(shuō)服用戶的最后一站，也是鎖定營(yíng)銷效果的最后一個(gè)環(huán)節(jié)。
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那么我們首先要做的就是給你的網(wǎng)站確定一個(gè)目標(biāo)。
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很多人都認(rèn)為：
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- 我建了一個(gè)外觀很漂亮的網(wǎng)站，感覺(jué)倍兒爽。
- 網(wǎng)站建好了，自然就有流量來(lái)訪問(wèn)。
- 它放在那里只是一個(gè)展示和擺設(shè)。
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或許你花費(fèi)了巨資，建設(shè)一個(gè)自我感覺(jué)且顏值非常高的頁(yè)面，還投入了google adwords，網(wǎng)盟，付費(fèi)SEO鏈接，SNS廣告營(yíng)銷，EDM郵件推廣。所有的一切看起來(lái)很完美，但卻都沒(méi)有獲得詢盤和購(gòu)買下單。結(jié)果最終的效果是，你有一個(gè)毫不起眼的，信息混亂的普通主頁(yè)。你會(huì)說(shuō)，那樣子并沒(méi)有什么不好，問(wèn)題是它不夠好 。
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下面就來(lái)說(shuō)說(shuō)如何做一個(gè)用戶粘性度高，流量不斷增加的網(wǎng)站,大致可以分為以下2部分：
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一. ?優(yōu)化頁(yè)面設(shè)計(jì)，增加流量
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設(shè)計(jì)好頁(yè)面，將訪客轉(zhuǎn)變成客戶，人是多樣性的，也是不一樣的，你的客戶同樣如此，因此重復(fù)一下米課Design課程中你的網(wǎng)站所需要解決的問(wèn)題：
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- 我在和誰(shuí)溝通
- 他們需要什么
- 怎樣才能夠吸引他們
- 怎樣才能讓他們按照網(wǎng)站的目標(biāo)來(lái)做
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1. 關(guān)鍵詞研究：
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既然標(biāo)題寫了增加流量，就不得不涉及到SEO，這里粗略的談?wù)勱P(guān)鍵詞。
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SEO的核心就是關(guān)鍵詞和外鏈，可以說(shuō)你的網(wǎng)站首頁(yè)可以圍繞1個(gè)到3個(gè)關(guān)鍵詞來(lái)表達(dá)，不知道大家所理解的關(guān)鍵詞到底是什么？下面我來(lái)說(shuō)說(shuō)我個(gè)人對(duì)關(guān)鍵詞的理解，如果還有高人可以指正，歡迎留言交流探討。
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打個(gè)比方，我有一個(gè)采購(gòu)群，里面有采購(gòu)，也有供應(yīng)商；群主要求群?jiǎn)T的名片格式為 地區(qū)+名字+行業(yè)，但是又有很多群?jiǎn)T不按照格式來(lái)填寫。那么，采購(gòu)要是在群里找到xx地區(qū)xx產(chǎn)品的供應(yīng)商，是不是那些不按照格式來(lái)寫群名片的人就沒(méi)有機(jī)會(huì)了呢？ 沒(méi)錯(cuò)，這個(gè)群就是google，采購(gòu)就是搜索者，而供應(yīng)商就是我們。所以我們做什么平臺(tái)，就需要按照這個(gè)平臺(tái)的規(guī)則來(lái)做事。
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選擇關(guān)鍵詞總結(jié)：
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1.1最佳的關(guān)鍵詞特征：
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- 高相關(guān)度
- 高流量
- 低競(jìng)爭(zhēng)
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三者缺一不可。
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1.2 增加流量選詞：
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- 長(zhǎng)尾詞(推薦工具：Keyword Xtreme，Market Samurai)
- 可替代關(guān)鍵詞（不同市場(chǎng)，不同的人搜索同一樣?xùn)|西的關(guān)鍵詞有所不同）
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1.3 影響頁(yè)面SEO因素：
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- 關(guān)鍵詞密度
- 關(guān)鍵詞密度是指某個(gè)特定詞或者短語(yǔ)中在頁(yè)面中出現(xiàn)的頻率，如果頁(yè)面中有100個(gè)詞，而你的目標(biāo)關(guān)鍵詞占了4個(gè)，那么關(guān)鍵詞密度就是4%。
- 如果你想提高頁(yè)面在某個(gè)關(guān)鍵詞搜索結(jié)果中的排名，那么該關(guān)鍵詞在頁(yè)面中出現(xiàn)的頻率既不能太高，也不能太低。為什么呢？如果一個(gè)詞在頁(yè)面出現(xiàn)的次數(shù)很少，表明頁(yè)面內(nèi)容與該詞的聯(lián)系不大，因此不具備競(jìng)爭(zhēng)的優(yōu)勢(shì)。另一方面，如果一個(gè)關(guān)鍵詞占據(jù)頁(yè)面內(nèi)容的一般，那么關(guān)鍵詞密度就很高。這樣的頁(yè)面將被視為關(guān)鍵詞堆砌，不自然，無(wú)可讀性，沒(méi)價(jià)值。搜索引擎更傾向于語(yǔ)言的自然平衡。
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注意：谷歌允許的關(guān)鍵詞密度為2%-4%，其他搜索引擎可能會(huì)接受更高密度。
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影響SEO的關(guān)鍵詞出現(xiàn)位置
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</span></span></div><div><span style="font-size:16px;"><span style="font-family:宋體;"><URL></span></span></div><div><span style="font-size:16px;"><span style="font-family:宋體;"><h1>(h1標(biāo)簽只能在頁(yè)面中出現(xiàn)一次)</span></span></div><div><span style="font-size:16px;"><span style="font-family:宋體;"><h2><h3>…. 可以多次出現(xiàn)</span></span></div><div><span style="font-size:16px;"><span style="font-family:宋體;">Mate 標(biāo)簽 出現(xiàn)在<head>標(biāo)簽內(nèi)</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;"><img alt="" src="/uploadfiles/60.247.152.80/webid1855/uploadimage/201612/201611118561499.jpg" style="width: 860px; height: 815px;" /></span></span></div><div> ?</div><div><span style="color:#ff0000;"><strong><span style="font-size:16px;"><span style="font-family:宋體;">二、什么樣的設(shè)計(jì)才能提高轉(zhuǎn)化率</span></span></strong></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">營(yíng)銷的核心：內(nèi)容</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">確定了關(guān)鍵詞，分析整理好目標(biāo)人群的差異，下面我們就需要為這些形態(tài)各異的人群展現(xiàn)出他們想要的內(nèi)容，讓他們認(rèn)為：沒(méi)錯(cuò)，這就是我要找的供應(yīng)商（產(chǎn)品），而且他們比展現(xiàn)出來(lái)的專業(yè)和服務(wù)都讓我感到非常放心和滿意。</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">關(guān)于網(wǎng)頁(yè)框架設(shè)計(jì)，一些輔助的框架設(shè)計(jì)軟件，當(dāng)然，如果你會(huì)PS 是最好的，把最核心最最有力度的內(nèi)容展現(xiàn)在訪客第一眼就能看到的地方。</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">框架設(shè)計(jì)好了，我們一個(gè)部分一個(gè)部分的來(lái)提出優(yōu)化建議。</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">1. ?一列的布局，而不是多列布局。</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">一列的布局能夠更好的控制你的敘述。它能用可預(yù)測(cè)的方式從上到下引導(dǎo)你的訪客瀏覽你的網(wǎng)頁(yè)。而多列則會(huì)分散一個(gè)頁(yè)面的核心目標(biāo)。更好的展示行動(dòng)按鈕CTA（call to action）出現(xiàn)的位置。</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;"><img alt="" src="/uploadfiles/60.247.152.80/webid1855/uploadimage/201612/201611118570572.png" style="width: 563px; height: 234px;" /></span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">2. ?增加一些吸引的促銷，或者優(yōu)惠，更或者是免費(fèi)禮物來(lái)增加轉(zhuǎn)換率。</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;"><img alt="" src="/uploadfiles/60.247.152.80/webid1855/uploadimage/201612/201611118572393.png" style="width: 558px; height: 232px;" /></span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">3. 合并一些內(nèi)容相似而又分開(kāi)展示的頁(yè)面。</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;"><img alt="" src="/uploadfiles/60.247.152.80/webid1855/uploadimage/201612/201611118573649.png" style="width: 558px; height: 232px;" /></span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">4. 展示客戶品論，讓訪客按到別人支持和討論你的產(chǎn)品、服務(wù)等，并突出顯示CTA</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;"><img alt="" src="/uploadfiles/60.247.152.80/webid1855/uploadimage/201612/201611118575369.png" style="width: 558px; height: 232px;" /></span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">5. 頁(yè)面較長(zhǎng)是，請(qǐng)重復(fù)你的目標(biāo)CTA</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;"><img alt="" src="/uploadfiles/60.247.152.80/webid1855/uploadimage/201612/201611118580433.png" style="width: 558px; height: 232px;" /></span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">6. 展示項(xiàng)目的時(shí)候，重點(diǎn)突出你所推薦的服務(wù)或者產(chǎn)品，而不是每個(gè)風(fēng)格都一樣展示。</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;"><img alt="" src="/uploadfiles/60.247.152.80/webid1855/uploadimage/201612/201611118581966.png" style="width: 558px; height: 232px;" /></span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">7. ?告訴訪客你的服務(wù)的目標(biāo)人群，而不是你能夠服務(wù)所有人都，建立商業(yè)模式，有較強(qiáng)的排他性，增加透明信任度。</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;"><img alt="" src="/uploadfiles/60.247.152.80/webid1855/uploadimage/201612/201611118583438.png" style="width: 558px; height: 232px;" /></span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">8. 為你的CTA按鈕增加一個(gè)明確的時(shí)間描述而不是一般的click me，或者 buy</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;"><img alt="" src="/uploadfiles/60.247.152.80/webid1855/uploadimage/201612/201611118584728.png" style="width: 558px; height: 232px;" /></span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">9. 通過(guò)厭惡心理學(xué)，給訪客一種人是，你不這樣做，會(huì)怎么怎么，piapiapia</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;"><img alt="" src="/uploadfiles/60.247.152.80/webid1855/uploadimage/201612/201611118585830.png" style="width: 558px; height: 232px;" /></span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">10. 調(diào)整視覺(jué)的層次感，而不是緊湊的展示你的內(nèi)容，容易讓人產(chǎn)生視覺(jué)疲勞。</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;"><img alt="" src="/uploadfiles/60.247.152.80/webid1855/uploadimage/201612/201611118590931.png" style="width: 558px; height: 232px;" /></span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;">11. 填寫表單的時(shí)候，告訴客戶，什么信息對(duì)你非常重要。</span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;"><img alt="" src="/uploadfiles/60.247.152.80/webid1855/uploadimage/201612/201611118592039.png" style="width: 558px; height: 232px;" /></span></span></div><div> ?</div><div><span style="font-size:16px;"><span style="font-family:宋體;"><img alt="" src="/uploadfiles/60.247.152.80/webid1855/uploadimage/201612/201611118593234.jpg" style="width: 504px; height: 706px;" /></span></span></div></div></div><div id="1j4hrubao38m" class="cases_detail2_prev"><ul><li id="1j4hrubao38m" class="news_prev">上一篇：<a href="/new_detail/nid/71505.html" onfocus="blur()">新網(wǎng)站如何開(kāi)始做谷歌SEO？</a></li><li id="1j4hrubao38m" class="news_next">下一篇：<a href="/new_detail/nid/71503.html" onfocus="blur()">網(wǎng)站優(yōu)化之關(guān)鍵詞確定和分析經(jīng)驗(yàn)研究。</a></li><div id="1j4hrubao38m" class="clear"></div></ul></div></div></div></div><div style="clear:both"></div></div></div></section><div id="1j4hrubao38m" class="clear"></div></div></div></div></div><div config_id="1597" page_name="bottom-29" id="bottom-29_1855" class="zh_page new_hjzf_bottom-29 one_module"><style>
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z-index: 99999;
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position: relative;
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